The Science of Understanding Riders and Organisers
Like Apple’s relentless focus on user experience, the OmniPro team applied a scientific method to their UX research. They observed how people moved, when stress levels peaked, what information was needed in the moment, and where mistakes were most likely to happen.
For example, they learned that many timing systems struggle on soft or uneven ground. Standard tripods wobble, sensors misalign, and last-minute fixes become the norm. So OmniPro engineered their optical gates with self-aligning technology—a first in the industry. They also tackled problems like sunlight glare, vibrations from nearby horses, and the need for ultra-fast setup with fresh, user-driven solutions.
Designing Specifically for the Equestrian World
That specificity is key. While many tech companies take a one-size-fits-all approach, OmniPro went all-in on the equestrian segment. Their timers are built to work in open grass arenas, in dusty indoor halls, and during long weekends filled with early mornings and unpredictable weather.
From the intuitive app interface with animations to guide the user through every step to the seamless integration with Equipe and ClipMyHorse, every detail was deliberately tailored to the realities of the sport.
The result? A system that feels intuitive, works reliably, and genuinely enhances the experience for clubs, judges, and riders alike.
A New Era of Human-Centred Sports Technology
What OmniPro demonstrates is bigger than just horse shows—it’s a case study in UX innovation. It’s proof that when you take the time to really understand your user, and you dare to build something for them—not just for the mass market—you can create a product that feels like it was always meant to exist.
It’s technology that doesn’t just do the job. It makes the job feel easier, smoother, and—just maybe—a little magical.
In a world where many sports still rely on outdated tech and clunky workarounds, OmniPro is showing what’s possible when UX leads the way.
And just like the iPhone, once you’ve used it, there’s no going back.
For more on OmniPro and their innovative approach to equestrian sports tech, visit omni-pro.net.
When Apple launched the iPhone in 2007, it wasn’t just a phone—it was a revolution. By combining deep user research, brilliant design, and bold product decisions, Apple changed the way we interact with technology forever. Now, a similar disruption is quietly galloping its way into the world of equestrian sports.
Meet OmniPro, the company redefining sports timing through the lens of UX-centric design—and doing so specifically for the equestrian world.
Seeing the Arena Through New Eyes
Until recently, timing systems in equestrian sports were often borrowed from other disciplines—adapted alpine ski timers, repurposed athletics gear, or generic event timers that never truly fit. But what if someone approached the sport not with hand-me-down tech, but with a fresh perspective rooted in psychology, human behaviour, and design thinking?
That’s exactly what the OmniPro team did.
“We didn’t just want to build a timer,” says Sandra, the CXO (Chief Experience Officer) for the company. “We wanted to understand what it feels like to run a show, be a judge, or manage horses between classes. So we watched, listened, and designed for real needs—not assumptions.”